A week out from his GOP Primary Election in Arizona U.S. Congressman Trent Franks has initiated something on social media that no other member of the House or the Senate can do.
He's launched the equivalent of a brand new (and proprietary) video smart page that both disseminates information and collects analytics at the same time - outside of You Tube, Vimeo or any other video provider. It also allows donors to give online, not unusual in politics - but highly unique in such a format as this.
I was honored to have been involved in the pilot project as the executive producer (and a participant, too!) There were scores of other "mavens" who video taped the initial frame within the video; subsequently sending the entire video page out to thousands of friends, would-be supporters and interested politicos.
Take a look at the video that I sent out.
You are seeing the future in politics.