Just as the folks in Idaho never hear the jingle "In-n-out, In-n-out...that's what a hamburgers ALL about" - Idahoans NEVER see Chick-fil-A commercials for local owner-operators...because there are NONE.
Though the commercial has run on national network TV and ESPN, not a single CFA shop exists in the whole state.But they should...
To help prime the pump (along with SO MANY folks from Idaho wanting an In-n-out Hamburger place, the following is a sample of the humor (and company culture) that is so well a part of Truett Cathy's Chick-fil-A company:
It must be real, because I saw it on TV (in Florida)....
Den
Laura...thanks for checking in with us. Yep, we are waiting for CFA, all the while enjoying 5 Guys.
Oh, and by the way, it's my pleasure to respond to you!
Den
Posted by: Dennis Mansfield | November 01, 2009 at 08:24 PM
As a relative newbie to the land of Chick-Fil-A I just have to comment... I don't love their food, but I eat there anyway because their customer service is so amazingly good. Someone at the counter always says "It's my pleasure" instead of the "No problem" or "No worries" you get at other places. I've heard that Boise recently got a "Five Guys", so maybe Chick-Fil-A will be there soon too.
Posted by: Laura LaHaug | October 29, 2009 at 09:01 PM