Coach Pete's salary was disclosed today. I'm certain many will balk at his million+ salary.
I'm also certain that few of the complainers will take into consideration that his effort and the effort of his coaches to make BSU the premier football program that it is HAS indeed translated into dollars into many more dollars within our state's economy.
The PR on behalf of Idaho is amazing. Just two decades ago, Idaho had a skin-head-close brush with infamy. Now, Idaho is a destination haven for college kids, their parents and businesses that know success when they see it.
All because of Coach Pete? C'mon...please.
The fact IS that Coach Pete's image represents a "new" Idaho...and his smiling. positive face is more recognizable across the US than is our Governor's mug...or our Senators' mugs...or, well you get the idea.
And what is that image? It's an image of "CAN DO"...of never giving up...of giving to America the single best football bowl game in its NCAA history in 2008.
Coach Pete is "becoming Idaho" to many who live and breathe sports....and others who do not.
That's worth his pay check, alone.
And as of tonight, Coach Pete is speaking out alongside Terry Bradshaw, Rudy Giuliani, Zig Zigler and others...encouraging Idahoans (and others) to reach for the harder things of life...to not give up and yet, to always "look up".
Coach Pete's a good man. He's speaking up about his faith in people and his faith in this state of Idaho. It seems to come from a faith in God...and that seems to fit well with Idaho, doesn't it?
At least the Idahoans who don't bicker and complain seem to think so.