And I casually mentioned 'Rickrolling" someone on a blog post.
My comment was met with complete blank stares.
I stopped in my tracks.
"You don't know what it means to be "Rickrolled"?
Not a soul knew what I was talking about.
(Two college students later joined the group and did know.)
So, here we go from Wikipedia:
Rick Astley recorded "Never Gonna Give You Up" on his 1987 album Whenever You Need Somebody. The song, his solo debut single, was a number one hit on several international charts, including the Billboard Hot 100, Hot Adult Contemporary Tracks and UK Singles Chart. As a means of promoting the song, it was also made into Astley's first music video, which features him performing the song while dancing.
Rickrolling is said to have begun as a variant of an earlier prank from the imageboard 4chan known as duckrolling, in which a link to somewhere (such as a specific picture or news item) would instead lead to a thread or site containing an edited picture of a duck with wheels. The user at that point is said to have been "duckrolled".
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The first known instance of a rickroll occurred in May 2007 on /v/, 4chan's video game board, where a link to the Rick Astley video was claimed to be a mirror of the first trailer for Grand Theft Auto IV (which was unavailable due to heavy traffic). The joke was confined to 4chan for a very brief period.
By May 2008, the practice had spread beyond 4chan and became an Internet phenomenon, eventually attracting coverage in the mainstream media. An April 2008 poll by SurveyUSA estimated that at least 18 million American adults had been rickrolled. In September 2009, Wired magazine published a guide to modern hoaxes which listed rickrolling as one of the better known beginner-level hoaxes, alongside the fake e-mail chain letter.
The thing that hit me was this:
it started in 2007 and college students of 2012 did not even know what it was.
I started thinking about how quickly even the amazing things (ok, and the "not-so-amazing" things like Rickrolling) on the internet have shelf lives that are so short.
PS: If you want to see something completely different click on this one.