Just stumbled on to this Associated Press article. Fascinating use of media at a fascinating moment in time.
LOS ANGELES (AP) — It wasn't backed by any Hollywood movie studio. Reviews were mostly negative. It premiered in Houston, not Los Angeles or New York. And yet despite the unconventional release of "2016: Obama's America," the movie is now among the most successful political documentaries of all time — and it doesn't show signs of cooling down ahead of the presidential election.
The conservative film exploring the roots of President Barack Obama's political views surprised the film industry when it took in $6.5 million to land at No. 7 at last weekend's domestic box office ahead of three new releases: the Joseph Gordon-Levitt action flick "Premium Rush," the Kristen Bell comedy "Hit and Run" and the Ashley Greene horror film "The Apparition."
That makes "2016" the most successful conservative documentary of all time. It's also the sixth overall highest grossing political documentary behind four Michael Moore movies and former Vice President Al Gore's environmental film "An Inconvenient Truth." It all adds up to a remarkable triumph for an indie film that circumvented the liberal waters of Hollywood.